Boosting MSMEs Across the PH: TikTok Shop’s 12.12 Paskong Panalo Sale Brings Holiday Spirit

As the holiday season kicks off, TikTok Shop is ready to ignite the festive spirit with its highly anticipated 12.12 Paskong Panalo Sale. This event, launching in Cebu, promises exciting shopping experiences across the Philippines, reaching out to Visayas and Mindanao. With a focus on supporting local micro, small, and medium enterprises (MSMEs), TikTok Shop aims to bring holiday cheer to both consumers and businesses alike.

“We’re excited to bring the 12.12 Paskong Panalo Sale nationwide, showcasing the vibrant entrepreneurship and innovation that thrives in cities like Cebu, Davao, Cagayan de Oro, and other areas across Visayas and Mindanao,” said Franco Aligaen, Marketing Lead of TikTok Shop Philippines. “This event is a reflection of our continued efforts to enable the growth of local businesses. We’re not just offering a platform, but actively helping brands grow beyond their local markets.”

Empowering MSMEs with GCities Program

The GCities Program, in partnership with GCash, empowers MSMEs in key cities by combining digital payment solutions with social commerce reach. This initiative equips businesses with the tools and training needed to thrive in the digital economy. It focuses on effective customer engagement, smooth transactions, and resources like e-commerce workshops and live-selling events to boost sales.

Building Trust with #TikTokShopSmart

As TikTok Shop continues to grow, its #TikTokShopSmart initiative further strengthens the platform’s reliability for both consumers and sellers. Designed to ensure a seamless shopping experience, the program fosters trust and confidence in every purchase.

“Through initiatives like #TikTokShopSmart and GCities, we are creating an ecosystem where MSMEs can succeed and thrive,” Aligaen added. “With TikTok Shop’s platform and GCash’s financial tools, we empower local businesses to tap into the growing digital commerce trend. This partnership allows MSMEs, especially those in Visayas and Mindanao, to reach new heights during events like the 12.12 Paskong Panalo Sale.”

Inspiring Story from Creator-Seller

Motherlou, CEO of Pampaputi, shared her inspiring journey on TikTok, “I launched my beauty product brand with the help of my child’s piggy bank savings. Knowing how much Filipinas adore having fair skin, I saw TikTok as the perfect platform to build my business. Thanks to TikTok, I’ve not only connected with customers who share my vision but also achieved remarkable success, becoming a millionaire in the process.”

Holiday Shopping Highlights

From December 6 to 12, 2024, customers can enjoy TikTok Shop Exclusives, Bagsak Presyo LIVE vouchers up to ₱1,212, up to 100% Free Shipping vouchers nationwide, and returns, along with Brand Fiesta Deals during the 12.12 Paskong Panalo Sale.