Boost Your Business: How to Use Influencer Marketing on Instagram

New York — With over 300 million members that share more than 70 million photos and videos each day, Instagram can be a highly-targeted, visual advertising channel for your brand that can lead to a healthy stream of revenue for your small business. Joining the ranks of other social media channels, Instagram provides a foundation for high levels of engagement – something that all brands are vying for. As the community continues to grow and thrive, and with many brands still trying to tap into the power of the platform, now is the time for your business to incorporate Instagram into your marketing strategy.

In the first article of a two-part series posted on PR Newswire’s Small Business PR Toolkit, contributing author Sarah Ware provides the building blocks needed in order to create a well-planned strategic influencer marketing campaign on Instagram. In her post, Ware highlights the benefits of the platform and then dives into identifying influencers and ways to find them.

Online Influencer: Social media influencers are users who have an accumulated following, are actively involved in social media, create compelling content and also exert influence over those that follow them. Influencers are particularly valuable to brands because they have the ability to elicit a response or action from their readers.

Identifying Potential Influencers: Remember that not every Instagram influencer is right for your brand. Begin with searching for terms and hashtags related to your niche in order to discover who is already talking about your industry. The influencer’s followers should also consist largely of individuals who match your target buyer personas.