BINI and PENSHOPPE Shine in ‘Brighter Days Ahead’ Campaign

After their hit “Be Your Own Icon” campaign, BINI, the Philippines’ top pop girl group, is back with PENSHOPPE’s new campaign, “Brighter Days Ahead.” This time, we’re getting a peek at the girls’ chill moments away from the stage and bright lights.

“Brighter Days Ahead” is all about enjoying life’s simple pleasures and sharing genuine moments with loved ones. It’s a reminder to live fully and treasure those special times, perfectly matching PENSHOPPE’s mission to be a trusty companion in creating and sharing personal stories.

“Last year, we celebrated BINI’s iconic strength. This year, we show the other side of their lives- as real people. BINI perfectly embodies our message of optimism, friendship, and looking forward to the future. Their strong connection with our audience makes them the ideal choice to represent PENSHOPPE’s values and inspire a positive mindset for the year ahead,” shared Donnie Manaloto, PENSHOPPE’s Brand Communications Head.

The campaign video highlights the genuine interactions between the BINI members, showcasing their close bond and the joy they find in simple moments. Adding to the heartwarming atmosphere is a special appearance by the new face of PENSHOPPE, James Reid, further strengthening the connection between these two influential figures and the PENSHOPPE brand.

A highlight of the campaign is the introduction of Crew Bear, PENSHOPPE’s official Friendship Ambassador. Crew Bear, described as everyone’s friend and the star of the Crew, symbolizes the warmth and connection that PENSHOPPE celebrates. Manaloto shared, “It’s exciting to see the fruition of our planning and truly bring Crew Bear to life this year. As our Friendship Ambassador, we want him to be the glue that holds our community together. Expect to see more of him in upcoming campaigns and other brand executions!”

The “Brighter Days Ahead” campaign will be featured across PENSHOPPE’s various platforms, including social media, online stores, and in-store displays. Fans can expect to see BINI and James Reid, the new face of PENSHOPPE, in a variety of promotional materials, all highlighting the new collection and the campaign’s heartwarming message.

PENSHOPPE makes achieving this aspiration easy:

• Accessibility: With over 500 sites nationwide, online platforms (Shopee, Lazada, Tiktok Shop, Zalora), and international shipping, PENSHOPPE makes trendy items accessible to everyone.
• Variety: PENSHOPPE offers a wide range of apparel and accessories, from basics to fashion-forward pieces, including their hero product, T-shirts/Casual wear, and a premium line, Dress Code.
• Value: PENSHOPPE provides stylish and on-trend items at accessible price points, making fashion attainable for all.

Experience Brighter Days with PENSHOPPE:

Experience the warmth and joy of “Brighter Days Ahead” with BINI and Crew Bear on PENSHOPPE’s official channels:

• Facebook: https://www.facebook.com/PENSHOPPE
• Instagram: https://www.instagram.com/PENSHOPPE/
• X (Twitter): https://x.com/PENSHOPPE
• TikTok: https://www.tiktok.com/@PENSHOPPE

#BINIforPENSHOPPE #BrighterDaysAhead #MeetCrewBear