Beyond Glare, Only Colors: Discover Vibrance with Maui Jim Sunglasses

The world’s most vivid colors often remain hidden due to glare, robbing us of nature’s beauty beneath the surface. Picture yourself standing on a serene beach, gazing at the water. Instead of seeing the vibrant marine life below, sunlight bouncing off the ripples obscures your view. With Maui Jim sunglasses, that frustration becomes a thing of the past. Their advanced lens technology removes glare and reveals the world in stunning detail.

“With Maui Jim, it removes the glare and allows you to see what’s actually under the surface—the fish, the vibrant colors of flowers. Without Maui Jim, you’re missing the color, but with our lenses, you experience the true vibrance and beauty of the world around you,” says Anthony Le, Business Development Manager of Maui Jim.

Maui Jim believes color and light are the keys to human experience. That belief was at the heart of the brand’s recent event in Cebu, where they unveiled their various sunglasses. Guests, including influencers, explored the brand’s offerings, tested their innovative lenses, and witnessed firsthand the vibrant colors their technology brings to life. Maui Jim sunglasses are designed for comfort, with lightweight lenses and frames that sit effortlessly on your nose, making them perfect for all-day wear. Beyond innovation, Maui Jim stands behind their quality with a two-year warranty, offering reliability that sets them apart.

Designed to change the way you see the world, Maui Jim’s journey began in Hawaii in 1980. Inspired by the islands’ dazzling colors and natural beauty, their mission was simple: to protect eyes from harmful UV rays while showcasing the shades and vibrance of the world. Today, Maui Jim is part of Kering Eyewear—a division of the renowned luxury group Kering. Complementing the group’s prestigious portfolio, which includes brands like Gucci and Cartier, Maui Jim continues to showcase their unique strength in quality, protection, and performance. By owning their labs, lenses, and frame production, the company ensures unmatched precision and excellence in every product.

Maui Jim’s lenses incorporate advanced coatings, such as scratch-resistant, anti-reflective, and water- and oil-repellent coatings. These features make them perfect for active lifestyles, ensuring durability and functionality while enhancing clarity during outdoor adventures.

The brand remains at the forefront of innovation with its upcoming photochromic lenses, set to launch in May 2025. Designed especially for golfers, these lenses seamlessly adapt to changing light conditions throughout the day, ensuring optimal vision and protection during every round.

Equally remarkable is Maui Jim’s exclusive PolarizedPlus2® technology—the only lens in the world designed to enhance colors while being polarized. As light passes through the lenses, minerals amplify red, green, and blue tones, allowing wearers to see colors in their full brilliance. Unlike ordinary sunglasses that darken your view, Maui Jim lenses bring colors to life—so vivid you can almost feel them. Anthony Le captured it best: “These are sunglasses that let you see vibrant colors—colors you can feel.”

Maui Jim’s iconic sunglasses are readily available at the SM Store and Ideal Vision Center locations nationwide.