AXA Named As Top Global Insurance Brand for Eighth Consecutive Year

AXA, the global leader in insurance, was once again recognized as the number one insurance brand globally by Interbrand for the eighth consecutive year (2009-2016).

According to Interbrand, the world’s leading brand strategy and design consultancy firm, AXA has strengthened its reputation and value by joining the Top 50 global brands in the “Best Global Brands” ranking by moving two slots higher to 46th place, in addition to being the top global insurance brand and the third best brand across all financial services. With a 14% increase from the previous year, the AXA brand is now valued at USD 10.579 billion.

“We are very proud to be the leading insurance brand for the 8th consecutive year. The AXA brand is an extremely valuable asset that is the flagship of our purpose, our values and our culture. Our brand strength is a driver of trust for our 103 million clients, a source of pride for our teams and attractiveness for our 130,000 distributors,” said Véronique Weill, Group Chief Customer Officer.

“This recognition underlines AXA’s strong investments in Asia where we have established great brand recognition as well as leading positions in several of the markets we operate in. It also reflects our focus on customer satisfaction. By building on our strong partnerships, enhanced customer insights and new digital capabilities, we have developed our value proposition to accelerate our transformation and better serve our 20 million customers in the region. At the core of what we do, a brand benefits from all these efforts while supporting them: it is a virtuous circle that will enable us to achieve our goal of serving 100 million customers in Asia by 2030,” shares Jean-Louis Laurent Josi, Regional Chief Executive Officer, AXA Asia.

“In the Philippines, the strong reputation and value of the AXA brand has continued to give us the confidence to be more competitive in the local market as we introduce new products, and as we expand our distribution network to reach more Filipinos,” added Rahul Hora, Chief Executive Officer, AXA Philippines. “The AXA brand reflects this mission, and we are constantly building on expanding our capabilities to better serve the needs of our Filipino customers.”

AXA Philippines has entered into the non-life insurance business with the recent acquisition of the Charter Ping An, the 5th largest general insurer in the country. Through the consolidation of life and non-life insurance businesses, AXA Philippines is able to expand capabilities to offer a full spectrum of financial protection to Filipinos.