Aussie Start-Up Launches Platform to Promote Business Innovation

Nectir, an online ideas collaboration platform, is leading the next wave of business innovation management systems. In a fast-moving sector, early testing of Nectir’s platform has demonstrated clear competitive advantage thanks to its powerful strategy alignment and social gamification elements.

The Australian-owned company — with presence in Sydney, Perth & Canberra, as well as Johannesburg in South Africa — has attracted $2 million in seed funding on the strength of the software’s concept. Nectir has recently launched globally, and as of 4 October has more than twenty-five corporates, representing approximately 68,000 users, already signed-up and in trial.

The power of the collective

Executive Director Brad Dessington explains the advantages Nectir’s software presents: “We have created a platform that offers business an almost infinite source of ideas and solutions to their business growth, from their own staff — within an interface that first and foremost understands how to get employees to participate in innovation.”

With Nectir, employees are equipped to provide solutions to issues in their immediate workflow, or to be part of groups that solve a challenge issued by the executive. Managers can select ideas and solutions to promote to sprints — fast paced selected teams, who are tasked with providing a viable business solution — for executive approval and implementation.

Gamification meets innovation

“As humans in fast-paced business, motivation and social performance underpins our desire to innovate. Nectir was built with these concepts in its DNA. From the outset, the platform aimed to provide a way for people to co- create and be rewarded for both their performance and collaboration.”

With large business and government institutions looking for increasingly nimble and inter-connected employees, the ground-up implementation of agile teamwork and continuous improvement creates an environment where these attributes are not only encouraged, but are actively fostered and rewarded. By assigning successes and behaviours with ‘points’, social recognition and custom incentives set by the business, staff are motivated to excel and achieve recognition among colleagues and management.

The key to engagement is Nectir’s use of intuitive interfaces that are familiar to anyone with a social media account. “That’s where Nectir really shines,” says Brad. “Everyone loves to engage and explore creative options trough a platform that is simple and familiar.”