Anita’s Reintroduces “Winning Breads” to Cebuanos

As part of its rebranding strategy, Anita’s Home Bakeshop reintroduced its top-three breads in all its 19 branches all over Cebu.

Anita’s pandesal, cheese bread and coco bread were recently recognized by Sunstar Cebu as the “winning bread” in its Sunstar Best of Cebu 2016.

“Anita Cabinian has since retired from her position at the company and now her son Benjamin is at the helm of the business, with new ideas and a vision of taking the brand to new heights. The company has embarked on a holistic brand strategy, improving the look and feel of the bakeshops and creating new ways to connect with its customers,” read the statement released by Anita’s to the media.

One of its key initiatives is refining the look of the logo, retaining the 40-year-old brand by simplifying it, thus making it more iconic and memorable. Over the next few months, the stores and the packaging will reflect this new change, although Anita’s assured its customers they will still get the same quality bread and pastries, if not improved.