ALCATEL ONETOUCH Smartwatch at CES 2015

Hong Kong — With a series of announcements at the International CES, ALCATEL ONETOUCH, one of the world’s largest smartphone brands, makes good on its commitment to offer the latest technological innovations to all.

The brand’s new PIXI smartphones make mobile Internet available to everyone, while offering another innovative feature of OS-agnostic. It is available with Firefox, Windows or Android, providing the flexibility to all consumers. What’s more? The smartly priced WATCH creates a newly attainable smartwatch category.

4G LTE at an affordable price

First among ALCATEL ONETOUCH’s announcements at CES, the smartphone brand is launching its affordable PIXI 3 series, ranging from a pocket-friendly 3.5-inch display to a larger 5-inch display. Offering both 3G and 4G LTE connectivity for the PIXI 3 (4″), (4.5″) and (5″) and 3G for the PIXI 3 (3.5″), the PIXI 3 series further features easy customization and the most popular applications pre-loaded.

OS-agnostic – Firefox, Windows or Android

Besides being the first among the PIXIs to offer 4G, the PIXI 3 series is also first to be compatible with three major operating systems: Firefox, Windows and Android.

“Our users do not want complicated systems — they want something familiar from their work environment in the office, but also on a smartphone,” said ALCATEL ONETOUCH Chief Marketing Officer Dan Dery.

Cross-device integration, from smartphones through to PCs. PIXI 3 series offers consumers simplicity of use and the reassurance of having the same system at home, at the office and on the go. With its OS-agnostic PIXI 3 series, ALCATEL ONETOUCH presents operating-system choices to its customers. This continues the efforts begun last year, when the brand teamed with Mozilla to launch the Firefox OS on its FIRE series of smartphones.

A Smartwatch at a Smart Price

It looks like a watch and feels like a watch but it’s much smarter than that. ALCATEL ONETOUCH introduces the WATCH series, a smartwatch that puts a premium on elegant design at a very accessible price. In launching the WATCH, ALCATEL ONETOUCH creates a new market segment: the affordable smartwatch.

Offering the WATCH at a fraction of the cost of competitors, the smartphone brand has implemented its compact design expertise to offer a series of fine finishing that meet the demands of everyone looking for the same look and feel as a traditional watch.

While offering choices and styles, the WATCH is also packed with sensors and apps that allow users to monitor daily activity, and connects to Android smartphones to control music, take photos, receive notifications and more.

A Blast of Color: ALCATEL ONETOUCH’s Interactive Booth

Visitors to ALCATEL ONETOUCH’s CES booth will not only be able to test the brand’s products but also really get in the game with activities such as the Interactive Color Run. Color Run is a five-kilometer race during which runners are doused with color at every kilometer. In this virtual version, a video wall will display landscape at a scrolling speed that matches the runner’s speed. To win points, players will be able to throw colored sand at the images of other people as they run. Four different smartwatch functions will also display onscreen.