A New Day For PLDT-SMART

June 13, 2016 unveiled the rebranding of leading Philippine telecom and digital services provider PLDT and its mobile subsidiary SMART. The fresh brand identity reflects their desire to empower their customers who are increasingly embracing digital services in their daily lives and well as to provide customers new and improved services and innovations for home.

Distinguished guests, ambassadors and friends from the media came to celebrate  in an evening full of surprises made more memorable with special reunion of the Eraserheads. The band sang their popular hits that spans the mid-1990s and the year 2000s, from beloved tracks like Pare Ko, Ang Huling El Bimbo and more.

New Identity

The new logo symbolizes the powerful convergence of PLDT and Smart, combining fixed and wireless technologies to serve individual and enterprise customers.

The new PLDT and Smart logo is shaped like a triangle with the three sides representing the Company’s business pillars – exceptional people, meaningful innovations, and our valuable customers.

The triangle is also the symbol for Delta, the fourth letter in the Greek alphabet, which stands for “Change”.

“Taken together, these three pillars create tremendous energy that will enable our customers to achieve their limitless potential. The triangle’s three sides support each other. Thus, an inherent strength flows harmoniously among the sides to sustain the structure,” said PLDT and Smart Chairman and CEO Manuel V. Pangilinan.

The new logo replaces the iconic 33-year old PLDT logo, which was formed through a repetition of the abstract figure of the telephone receiver to complete four sides. Smart has also changed its logo

Still Changing Lives

Now going on its 88th year, PLDT has been leading innovations to empower both consumers and enterprises in navigating the digital age. Here are some recent examples:

• PLDT pioneered data sharing in the country that allows a PLDT HOME DSL customer to share 50GB of data to a Smart mobile subscription.
• PLDT has also deployed a growing array of web-connected devices for the home, such as the online tablet Telpad that serves as the hub of digital services for the home, TVolution Stick, which is a dongle that turns TV sets into personal computers, and a FamCam which is a CCTV that streams video to mobile devices for added security for the home.
• PLDT’s mobile unit Smart was also the first to deply the LTE-Advanced (LTE-A), also known as 4.5G in the country. Last April, Smart fired up the country’s first 4.5G service in the resort island of Boracay, using a feature of LTE-A called carrier aggregation that delivered data speeds of up to 250 Mbps.
• For enterprises, new innovations are introduced by leveraging on the digital platforms of Social, Mobility, Analytics, Cloud, and Security or SMACS. These are a portfolio of digital services that boost enterprise efficiency, business agility, and customer engagement.
• An example of these enterprise digital solutions is MarketBuilder which is the country’s first mobile application that enables SMEs to reach out to their customers by dynamic profiling through geo-fencing and location-based marketing.
• PLDT’s digital innovations unit, Voyager, and its recent spin-offs PayMaya and FINTQ have also created some breakthrough digital services, and platforms. FINTQ, for example, through its Loans Marketplace is now the country’s biggest loans and remittance provider through its partnerships with banks and other financial institutions where transactions are all done via the convenience of mobile phones.