Goodyear Kicks-off Celebrating 100 Years in the Philippines

Goodyear Philippines, a leader in the tire industry, is celebrating its centenary in the country this year.

With the theme of “100 Years of Driving Filipino Innovation Forward,” Goodyear Philippines will be mounting exciting year-long activities for Filipino drivers and families to commemorate this milestone occasion, continuing to deliver its promise of providing high-quality tires for a safer driving experience for everyone.

100 Years of Safety Innovation

Inauguration of Goodyear Philippines in Las Piñas on October 1956

Established in 1919, Goodyear Tire and Rubber Company of Akron, Ohio started the operations in the country that later innovated the motoring landscape by providing superior quality tires in the market. As the company grew to become a leading tire manufacturing company worldwide, the company expanded to the Philippines, which served as the central warehouse facility for China, Japan, Indonesia, and other Eastern territories.

In 1956, another milestone was achieved when Goodyear Philippines invested in building a $12-million plant in Las Piñas. The same year also marks the first tire produced in the country, the 6.00-16 6PR that was developed for the iconic Philippine jeepneys – a product that was proudly presented to the former President Ramon Magsaysay.

After 30 years, Goodyear Philippines celebrated a manufacturing breakthrough together with the launch of Wide Grip 65, a highly acclaimed passenger tire, the first and only 65 aspect ratio tire in the country. Goodyear Philippines continued to launch numerous product innovations that would help revolutionize the tire industry. During these years, the Goodyear brand continued to dominate the tire industry with its best-in-class tire patterns and sizes suitable for the local needs of the market.

In order to complement its innovative products, Goodyear decided to rebrand and relaunch a modern retail format for its service centers. In 2016, the Goodyear Autocare service center was introduced to the public and to date, serves as the after-warranty, quick-service center for discerning customers who value quality tires and quality service.
During the same year, the Wrangler TripleMax was released and impressed mid-sized SUV enthusiasts with its superior wet braking performance offering peace of mind and safer driving experience for all weather conditions, including wet roads.

2017 was an eventful year for Goodyear Philippines as it released the EfficientGrip Performance SUV, which was dubbed as the quietest SUV tire. With its QuietTred Technology, road noise and vibrations are minimized, giving the driver superior comfort and grip experience. Additionally, it also introduced to the market the Wrangler All-terrain range imported from North America. The Wrangler MT/R with Kevlar, Wrangler Duratrac and Wrangler All-Terrain Adventure which boast of off-road and on-road capabilities that’s best suitable to the adventurous off-roader.

One of the highlights of 2017 was the launch of the first and most comprehensive warranty coverage of Goodyear Philippines, the Worry-Free Assurance program. It features free 24/7 emergency roadside assistance service for any vehicular inconvenience, personal accident insurance and road hazard warranty.

And last year, Goodyear Philippines launched Assurance TripleMax 2, Goodyear’s latest product innovation. It is equipped with the new HydroTred Technology, which is optimized for excellent grip performance with short braking distance under wet road conditions. This allows drivers to stop faster and drive safer, especially on wet roads.

The Future of Goodyear Philippines is Now

With 100 years of driving tire innovation and safety in the Philippines, Goodyear has had a positive impact on the Filipino driving experience, both on and off the road, and is looking forward to celebrating its 100th anniversary in the country.

The new modern retail format of the Goodyear Autocare service center with over 100 outlets nationwide.

“From 1919 up to the present, Goodyear has delivered products that have raised the bar when it comes to mobility and tire technology, making the driving experience safer and more comfortable for Filipino families. We have witnessed not only the growth of the tire and car industry, but also how driving has helped Filipino families move forward – from the everyday drive to off-road adventures, to road trips that allow families to create their own milestones,” said Alex Ng, Market Director of Goodyear Philippines.

“This 2019, we plan to give back the loyalty and support to our beloved customers and to our Goodyear associates by celebrating this achievement together. At the same time, we also want to invite new drivers to discover what Goodyear has to offer. We have a lot in store for everyone, as we plan to offer a variety of promotions that will highlight our 100th year,” Ng shared.

Goodyear Philippines looks forward to launching new products that will usher a new benchmark in tire safety and innovation during this turning point. To serve its customers, Goodyear Philippines continues to have the largest network of tire retailers and Goodyear Autocare outlets nationwide and is committed to the expansion of its retail footprint with more than 100 Goodyear Autocare outlets to date.

Goodyear is also focused on further improving its after-sales service through continuous certification programs to its technicians, state-of-the-art facilities, and enhanced overall customer experience.

With more activities lined up for their 100th anniversary and the launch of new and advanced products designed to transform the driving experience for Filipino drivers and families, this year is bound to be a memorable one for Goodyear Philippines and its customers.

For more information on the celebration of Goodyear’s 100 years in the Philippines, Goodyear invites you to visit their Facebook page at www.facebook.com/GoodyearPhilippines or their website at www.goodyear.com.ph