Pru Life UK Introduces Its New Product Line –The PRUlink Elite Protector Series

British life insurer Pru Life UK has introduced an expanded line of investment-linked product, the PRUlink elite protector series which provides Filipinos with the flexibility to control their coverage term. This product line integrates extensive protection coverage with the potential for wealth accumulation through fund investment, and is available in both peso and dollar denominations.

Starting July this year, policyholders may choose from four payment terms of 5,7,10 and 15 years, depending on their budget.

The PRUlink Elite Protector Series Products

• PRUlink Elite Protector 5, which was launched in 2016, is the company’s one of the best selling products in 2016. It has a minimum requirement of PHP200,000/year or PHP17,000/month and is payable for five years.
• PRUlink Elite Protector 7 requires PHP150,000/year or PHP13,000/month payable for seven years.
• PRUlink Elite Protector 10, payable for ten years, has a requirement of PHP100,000/month or PHP9,000/month.
• PRUlink Elite Protector 15 only requires PHP75,000/year or PHP6,000/month payable for 15 years.

“Through this new offering, we hope to provide more Filipino families with financial protection and investment opportunities,” said Pru Life UK President and CEO Antonio “Jumbing” De Rosas.

Divine Furagganan, Pru Life UK Senior Vice President and Chief Agency Officer said the product line has high percentage allocation of funds in which 70 percent of policyholder’s premium goes to their fund on the first year for Elite 5.

Addressing the evolving needs of Filipinos

Mr. De Rosas explained further that the expanding of Elite 5 to the Elite series is a testament to Pru Life UK’s steadfast commitment to respond to the ever-changing priorities and expectations of Filipinos. “The Elite series was specifically customized to cater to those who are keen on purchasing Elite 5, but want even more flexible payment terms. Just like Elite 5, we believe that this product will be of great value to customers in achieving their long-term financial goals.”

Aside from being able to choose from four payment term options, policyholders also have the flexibility to choose where to invest a portion of their premiums from Pru Life UK’s wide range of funds, managed by Eastspring Investments (Singapore) Limited.