Simply Shoes: Footwear For The Common Man Or Woman

Simply Shoes, a one-stop shop shoe store, has finally opened in SM Hypermarket Lapu-Lapu on May 6. The Simply Shoes establishment is the 14th in the Philippines and the 1st in Cebu. It caters to everyone in the mid-range market. An affiliate of SM Retail, it offers in-house brands such as Parisian, Solemate, Milanos, Vans, World Balance, Easy Soft, Duralite, Islander, Toeberries, Beachwalk, Sling, Treads, Sprint and Kicks.

Simply Shoes opened outside of the traffic-heavy cities such as Cebu so as to cater to the people in the Peza and Mactan area.

“We’re actually trying to distance ourselves from SM Mall Operations,” Vice President of Store Operations Ross Oquialda said. “So whenever there’s a mall outside the city, that’s where we locate ourselves. Basically (it’s) the same with City Mall and Walter Mart. They’re the ones outside the main cities. That’s where we want to be. Where there is no SM department store, that’s where you’ll see us.”

He also stated that they plan to open 2-3 branches in Cebu, 4-5 branches in Negros, 2 in Iloilo and around 2 more branches in Mindanao.