Harley-Davidson Launches Dealership In Cebu

The iconic motorbike brand Harley-Davidson is finally arriving south of the Philippines, and will officially open its newest dealership in Mandaue City in a launch lined up for the motorbike market including current owners and enthusiasts.

The Harley-Davidson® of Cebu Launch will happen on November 21st at the Harley-Davidson Showroom, RDAK Compound, A.S. Fortuna St., Mandaue City from 5:00pm – 8:00pm.

Harley- Davidson has been roaring through roads and transporting its freedom-loving clientele since 1903. Currently, the brand is reaching out to the Asian market, with 3 more dealerships slated to open within the Asian region this year. The Harley-Davidson of Cebu is the second dealership to be established in the country, the first being in Quezon City, which opened just two years ago.

This comes as good news to Harley-Davidson Riders especially from central and southern Philippines who identify with the brand whose products used to be quite far from reach. Credited for bringing the brand closer to the rest of the Philippines is RDAK Global Motors Inc.

RDAK Global Motors Inc. CEO Regan King says, “The upcoming dealership in Cebu, Harley-Davidson of Cebu, is a full-service dealership selling motorcycles, parts & accessories, as well as services. Additionally, Harley-Davidson of Cebu will be actively promoting its brand lifestyle with a wide array of clothing and other lifestyle products as well as community-oriented events via its sponsorship of Cebu’s first official HOG (Harley Owner’s Group) Chapter.”

The launch will feature a plethora of bike models from H-D, as well as other activities tailored for the market such as demo rides on Jumpstart, a specially-made bike stand that will allow those interested to test the bike while stationary.
Invited guests who bring their vehicles to the launch have parking privileges, and those who bring their own Harleys will have special parking in a space at the front of the compound designed to also showcase the bikes.

The Harley-Davidson of Cebu launch is a by-invitation event, and the showroom is open to the public.