Entrepreneurship
E-Commerce Choices for MSMEs
Micro, small, and medium enterprises (MSMEs) now have a plethora of choices for selling their products online with the technology we have today. These options range from static listings to live selling of products, each with their own unique advantages. Many platforms now also have been great choices for selling online due to the huge number of users, all within an entrepreneur’s reach.
Here are some options where MSMEs can sell their products online.
TikTok Shop
In the realm of TikTok Shop, the shopping experience undergoes a dynamic transformation. Customers not only get to have a glimpse of the products but witness them in real-time action. This immersive feature allows a potential buyer to see the product’s performance, features, and visual appeal before making a purchase.
Moreover, TikTok’s thriving community often showcases unique use cases for these products. It’s a place where creativity meets commerce.
Shopee & Lazada
Shopee and Lazada also have their own distinct advantages. These e-commerce giants are known for their enticing discounts, offering cost-effective options for all kinds of shoppers. Make sure you provide great service and products, because customer reviews play a pivotal role in these e-commerce platforms.
Shopee and Lazada also boast robust return and refund systems, ensuring a safety net for customers in the unfortunate event of product defects. These platforms prioritize customer satisfaction, fostering a sense of trust and reliability in the world of online shopping.
Despite a January 2023 announcement from Meta to throw the Shop tab in Instagram away and making more room for reels, the popular social media platform still retains a huge user base and is still a viable option for selling online. However, an MSME must focus more on the branding and reputation building side of the grind first, since buying on Instagram relies heavily on a customer’s trust of a certain page.
These are just some of the options for selling your products online. Remember, always build your brand to be a reputable and trustworthy one, as this will be paramount in your foray into the world of e-commerce. Take care of your brand and customers, and they will have your back in return. (GFB)
