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PHILUSA Releases Advocacy-Based Video Series on Health and Environment, Promoting a Safer and Cleaner World
PHILUSA Corporation, a 100% Filipino-owned company, has been a trusted partner of Filipino households for 65 years. With its range of iconic household brands, including RHEA, MEDIPLAST, Apollo, Cleene, Babyflo, Albatross, and Gleam, PHILUSA continues to uphold its positioning as “Katuwang ng Bawat Tahanang Pilipino,” or “Partner of Every Filipino Home.”
To mark its 65th anniversary, PHILUSA has launched a two-part video series on social media. The videos showcase the company’s partnerships with like-minded organizations that advocate for clean water access and the reduction of ocean-bound plastic waste. According to Neogin Evangelista, PHILUSA Corporation President and General Manager, the company aims to raise awareness about sustainable sanitation, proper hygiene practices, and the preservation of the environment. PHILUSA hopes to empower and encourage Filipino households to make positive changes and create a safer and cleaner world for everyone.
The first video, titled “Katuwang sa Kalinisan,” highlights PHILUSA’s efforts to promote basic access to clean water in partnership with the Manila Water Foundation (MWF). Data shows that 50.3 million Filipinos still lack access to water sanitation facilities and services as of 2020. To address this issue, MWF has launched the “WASH: Water Access, Sanitation, and Hygiene” program, which aims to promote health and sanitation in marginalized communities. PHILUSA has joined forces with MWF in its mission to improve access to clean and potable water and promote proper hygiene practices in communities. The company also partners with MWF in the observance of other related programs, including Global Handwashing Day, World Toilet Day, and World Oral Health Day.
The second video, titled “Katuwang sa Kalikasan,” showcases PHILUSA’s efforts to help save the environment. Studies reveal that the Philippines ranks as the third-largest contributor of marine plastic waste. To reduce ocean-bound plastic waste, PHILUSA has partnered with Plastic Bank, a Canada-based social enterprise committed to eliminating ocean plastic while improving the lives of plastic collectors. In just a year, PHILUSA and Plastic Bank have collected 2.5 million plastic bottles, preventing them from entering the ocean.
Maya Leander, PHILUSA Corporation Marketing Head, emphasizes that the company’s two programs aim not only to achieve their goals but also to encourage others to join the fight. PHILUSA hopes that every Filipino household will participate in their continuing mission to take care of the environment and everyone else.
To learn more about PHILUSA’s programs and products, visit their website at www.philusa.com.ph.