Boost Sales Seen During Shopee’s 11.11 Mega Pamasko Sale

Shopee recently concluded one of its biggest sales of the year, the 11.11 Mega Pamasko Sale, by giving users a rewarding shopping experience and providing a platform for success for businesses of all kinds. Local sellers experienced a 4 times uplift in sales versus a regular day, while shoppers enjoyed a total of ₱62 Million in savings on 11 November alone as they start their Christmas shopping.

“Our aim is to give a sense of joy through Shopee – for shoppers to have the most rewarding shopping experience, and for businesses to find success on our platform. The goal is for more Filipinos to experience the convenience of e-commerce so sellers and brands can connect to them whether through mas mura deals, live streams, or our exciting new initiatives, such as Shop to Win Gold,” shared Martin Yu, Director at Shopee Philippines.

The 11.11 Mega Pamasko Sale aimed to stimulate sales for local brands and businesses, and connect businesses to Shopee’s digital ecosystem on the platform. One local seller saw a 7 times uplift in sales during 11.11. Local shops that proved to be the favorites among users were Luckiss, Mumu, and Willet.

Shopee Mall also saw an uptick in sales across the board as shoppers were enticed by exclusive deals. This is especially so for the essentials and personal care products category, with Uni-Care, Unilever Beauty and Cblue PH registering the top spikes in items sold on 11.11.

Holiday trends among shoppers in the Philippines focus on getting Mas Mura Deals

Along with the overall big savings, one Filipino user was also the most wais when it came to their early Christmas shopping, recording over ₱45,000 worth of savings in a single checkout.

Home & Living, Health & Personal goods and Women’s Apparel were the leading categories as Filipinos improved their homes, replenished essentials and treated themselves to fashionable clothes.

Women’s shoes, dresses and face masks were the most-searched keywords, showing that users were already planning ahead for their holiday get-togethers.