Tools to Help Entrepreneurs and Small Businesses Maximize the Potential of Online Marketing

In the current environment characterized by fast-paced lifestyles and highly competitive online spaces, businesses that still “market to many” need to rethink their strategies to reach modern day consumers. Today, many consumers prefer a mobile, convenient, and easy-to-use online platform for their purchasing needs.

In the Philippines, with over 70% of the population being avid internet users, many businesses have already set up online shops to target the 76 million people across the country that use their purchasing power online. Meanwhile, marketing leaders across Asia-Pacific surveyed by Nielsen in June of 2019 say that their business will start allocating over 60% of their budgets for targeted ads to a variety of social media platforms.

Clearly, these developments are a recognition that marketing dollars are being spent more efficiently online.

“Gone are the days when brands were limited to a single line of communication. Brands today need to be visible across multiple online platforms on an integrated basis,” said Tina Shieh, GoDaddy Marketing Director for Asia.

As a brand that understands the ever-changing online market, GoDaddy provides a suite of integrated online tools and solutions aimed to aid entrepreneurs and small business owners thrive in the digital space.

GoDaddy Websites + Marketing, is an all-in-one solution for entrepreneurs and small businesses to develop and grow their online presence and reach their desired audiences. The Websites + Marketing product offers a variety of customizable themes to help small businesses develop the look and feel, along with their brand persona of their online store. The layouts are easily customizable, allowing customers to choose from the specific shade of color down to accessing thousands of plugins within the platform. Business owners can also manage their business profiles on social media, from Google to Instagram from one place – allowing for a more streamlined communication process.

Included in the Websites + Marketing product is GoDaddy InSight™, a smart learning system that provides data and guidance based on the business’ industry and goals. Through data-driven analysis and customer behavior, InSight’s algorithms create a custom Action Plan tailored to the business.

In addition, GoDaddy Professional Email feature allows businesses to send promotional emails with branded signatures that match their website and domain name, helping to assure customers that they are receiving email from a legitimate source.

With a brand persona and efficient communication channels in place, small and medium-scale businesses can maximize the prospect of having a broader audience reach even on limited budgets.

“Business owners are becoming highly adaptive in the online market,” said Shieh. “Technology has allowed for entrepreneurs of all sizes to progress at a rapid pace; this phenomenon can be due to the many online tools and solutions available on the web. As we speak, smaller companies are becoming on par with enterprise companies in terms of online presence. At GoDaddy, we are committed to aiding Filipino entrepreneurs and small business owners stand out with their business online.”

To learn more about GoDaddy’s online tools and solutions, visit ph.godaddy.com.