HUAWEI Advocates for Environmental Protection and Preservation with Project E for E

To bolster HUAWEI’s commitment to its Rethink Possibilities mantra introduced with the Mate 30 Series, the tech giant announced its partnership with non-profit Save Philippine Seas (SPS) to launch a joint environmental advocacy project. Dubbed Project E for E: Saving Environmental Ecology through Technological Ecosystem, the campaign serves as a platform for Huawei to share its state-of-the-art ICT solutions to protect and preserve natural resources in the Philippines.

HUAWEI has pledged its support of Parrotfishnet — an IOT- (Internet of Things) powered project monitored by SPS that aims to protect the Burias Shoal Marine Sanctuary in Molugan El Salvador, Misamis Oriental from threats such as poaching, dynamite and illegal fishing. Parrotfishnet’s success depends on a stable internet connection for its ingenious buoy system to provide swift coordination between Burias Shoal’s sea wardens and respond to said threats.

HUAWEI will provide the equipment necessary (smartphones, wi-fi equipment, and a public cloud system) to power Parrotfishnet, seamlessly synced through Huawei Mobile Services’ (HMS) device ecosystem. This addresses all the key problems that have plagued efforts to protect Burias Shoal.

George Li, CEO at HUAWEI Philippines says of the team-up project, “This special program initiated by Huawei is deeply rooted from our vision to bring digital to every person, home, and organization for a fully connected, intelligent world. As a leader in technology and innovations, our pursuit is to make use of our capabilities to respond to the needs of our society, particularly our environment.”

Anna Oposa, Executive Director of SPS shares her thoughts on the project, saying “We’re truly excited to collaborate with HUAWEI on Parrotfishnet; we believe it’s more important than ever to secure the integrity of our natural resources, as they undoubtedly affect our lives in more ways than we realize. We’re grateful that Huawei, as one of the leading tech companies in the world, shares our belief.”

The campaign’s inclusive effort also entails a social media contest that encourages HUAWEI fans/users to send in their best photos and videos using Huawei phones as well as pledging commitments, in the spirit of the environmental protection movement. Proceeds from these events and activities will go to Save Philippine Seas to fund their initiatives in the future.

To know more about Project E for E, you may visit Huawei Mobile Facebook page.