365squared Selected by Smart Axiata to Provide A2P SMS Monetization and Control Services

Smart Axiata Co., Ltd. (Smart), the leading mobile telecommunications operator in Cambodia, has partnered with 365squared, an international managed services provider specialized in revenue assurance and managed solutions, to remove the effects of spam for Smart’s subscribers and monetize its application-to-person (A2P) SMS traffic through the 365secure service. This service was successfully deployed for Smart in Cambodia in October 2016 to help deliver a better service for more than 8 million Smart subscribers and provide new revenue opportunities.

Fraudulent SMS messages delivered through grey routes damage mobile network operators’ (MNOs) reputation by delivering spam messages to end user subscribers. The innovative 365secure service monitors and filters SMS traffic from any source on a 24/7 basis.

365secure ensures that Smart has peace of mind that SMS traffic is under control, subscribers are fully protected and that monetization of SMS traffic terminating on the network is guaranteed.

“The addition of Smart to our client portfolio is proof that 365squared’s managed solutions guarantee mobile network operators monetization of SMS traffic terminating on the network,” commented Tonio Ellul, CEO, 365squared. “This partnership highlights our strong organic growth as a key player in the market, especially in Asia. We are very excited to be working with Smart.”

Thomas Hundt, CEO of Smart Axiata said: “Spam messages are disliked by everyone. The partnership with 365squared stands on our desire to strengthen customer relationships based on trust. By filtering intrusive and uninvited messages we provide to our customers peace of mind and therewith step up our customer experience efforts further.”

The fully comprehensive 24/7 managed service provided by 365squared ensures that Smart subscribers are fully protected from unwanted spam and potential security threatening application-to-person (A2P) messages. The 365secure service also provides Smart with detailed traffic analytics and reporting thanks to the proprietary 365analytics software.